A good example of this is a local air conditioning company that uses controversy for its tagline: "Your wife is hot. A tagline needs to say a lot with a little. It says we care, we are here, we will support you in your time of need, we will celebrate with you in your time of success, a friend of yours is a friend of ours, and an enemy of yours is our enemy, too. That's a powerful tagline! Taglines should evolve with the company and are not easy to create.
Some easy pitfalls are trying to wrap what you do, why you do it, who you're doing it for, and where you are doing it all in one tagline. Another easy pitfall is getting too cutesy. Not every slogan needs alliteration, a clever rhyme, or a pun. The broader your tagline is, the more often people will forget about your product.
The more focused it is, the more people will think about your product when a specific, real-world scenario happens. Then that tagline gets triggered, and they think about your product. You have to be specific and scenario-driven. In the little spare time he has, Tim enjoys writing financial articles for major websites focusing on entrepreneurship, investing, personal finance, and retirement.
All Rights Reserved. How to Make the Perfect Slogan. Blog Menu. Business Know-How Powered by. Start with your Logo Your slogan works hand-in-hand with your logo. Keep it Simple Anybody who does creative work professionally lives by one overarching rule—keep it simple. Use Power Words or Phrases Power words or phrases invoke emotion. Previous Article How to Advertise. Next Article 5 Successful Marketing Techniques. Ready to get started? Get the expert support you need.
Log In. Figure out what your unique selling proposition is and use it. Is your delivery business done with a fleet of electric cars? Does your dental practice cater to those with high anxiety? You want a slogan that tells your audience what your business is without needing any additional information. And if you do business internationally, keep in mind that translating your slogan to another language can significantly change the meaning.
Being creative is a tough job, but there are ways to avoid going it alone. To keep your slogan concise, pare down your desired slogan to only the most important key words. Check for places where you use redundant word choice or where you can replace passive with active voice. While slogans are useful, you should avoid creating a slogan just for the sake of having one.
A slogan needs to have a purpose. What are we supposed to enjoy? And in what way is it supposed to be better? Plenty of famous brands, including Starbucks, Google, and Uber, have risen to success without using a tagline.
Keep in mind that you can also create slogans for your business without including them in your logo design. Keep it pithy, and use rhetorical devices like rhyme, repetition, and wordplay to make it sharp and memorable.
Use your slogan on website pages and marketing materials, and ensure when you create your logo design that the slogan is aligned with what your brand identity is trying to express. What is a Logo Slogan? How to Use a Logo Slogan Correctly.
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