Collaborators like Sean Wotherspoon, Chinatown Market and more will drop exclusive merch. Aug 14, 7, Hypes 6 Comments. Fresh off his recent book release. Jul 10, 7, Hypes 10 Comments. Jun 10, 16, Hypes 12 Comments. Dec 11, 27, Hypes 7 Comments. Business of HYPE. By Robert Marshall Jr. Aug 12, 18, Hypes 10 Comments. Every time I would mess up, it was easily correctable.
There was just so much momentum around the brand. I didn't appreciate it at that time until the business took a turn for the worse. When that happened, it was very humbling, and it broke me in many ways. Then it also shaped the businessman I became, and it shaped The Hundreds into the brand we are now.
By the end of that journey, I knew now was the time to share this because there's so much literature out there in the entrepreneurial world, but it's all aspirational, a lot of inspirational fluff. I wanted to provide relief to the average business story that's being told right now. Failure is so relevant; my failure is my success. People are like, "Oh, you wrote a book, it's a success story. It's just two different sides of how you look at it.
All those failures were great lessons. They made me work harder. They made me think more creatively. Looking back at some of the supporters of the label from back in the day is pretty wild. Many of them have gone on to have a considerable influence in how men dress today: Jonah Hill, Tyler, the Creator, Kid Cudi. What was it about the energy of The Hundreds back in the day that attracted so many interesting people? We say people over product, and I also say streetwear without culture is just fashion.
Really, I have all these taglines just to point back to the fact that it really had nothing to do with the clothes. It had to do with the community. Do I consider myself one of the world's best fashion designers? I'm not going to be like Virgil [Abloh] or Jerry [Lorenzo]. That's never been my interest. My interest has been in building communities. I used clothing to do that. We provided a home and a haven for people to come together. Some kids came around just to smoke weed and to get into trouble, but a lot of them came around to share thoughts and ideas.
I inspired a lot of people to build their careers. I set a foundation for people to meet at our stores, on our street, so that they would go on to build their own careers in their own rights. Streetwear used to be built on this fierce sense of underground and authenticity. Now, neither of these things seem to matter anymore. Do you think that mindset will continue or will there be a return to authenticity? I think that streetwear, whatever that is at this point, has gotten so mainstream.
But that also doesn't go to say that the other version, the type that I'm more accustomed to, doesn't coexist with that. I think true, authentic streetwear has never really disappeared. It's just left the limelight. Streetwear used only to be underground, and there still is that contingent, and that's what I've always been inspired by. Whether or not people would classify The Hundreds in that area, I don't know, and I don't really care, but I've always been inspired and drawn to that style of streetwear more than anything.
But the two of you both started out with very similar backgrounds but have since had very different trajectories. Consequuntur doloremque distinctio quis aperiam quidem labore nisi aspernatur necessitatibus, perspiciatis quas nulla exercitationem voluptate cupiditate natus? Aperiam cum unde ut doloribus! Aliquid omnis aperiam, magni iure exercitationem numquam quas blanditiis repellendus. Debitis error reprehenderit, laboriosam praesentium neque porro placeat dignissimos dicta natus adipisci!
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